RE-IMAGINING CARIBBEAN TOURISM
Solutions to diversify the traditional tourism product using technology to build resilience and competitive advantage
Around the world today, tourism has ground to a halt as countries struggle with the impact of the Coronovirus. For the Caribbean region, the loss of this heavily reliant economic sector raises huge concerns around economic resilience and growth. How can our economies, skewed so heavily toward traditional tourism, experience exponential growth when it remains so easy for our main revenue earner to be taken away? How can weakness shown up by COVID-19 form the basis for innovation in this critical sector? How can we leverage new technologies and strategies to begin to unearth new opportunities, which help to reimagine Caribbean tourism?